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Social networking sites can help companies reach the Millennial Generation
FARGO, N.D. (Feb. 19, 2015) — If the recent Nielsen study from a decade ago is correct, there are currently 100 million consumers in the United States who are active users of social media sites, including Facebook, LinkedIn, and Twitter. A Nielsen study from 2009 that looked at the use of social media among US consumers also indicates that Facebook, LinkedIn, and Twitter are the top three social networking sites used by consumers in the United States. With this in mind, any company with an online presence should be concerned about how these users interact with its social media presence.
According to a recent survey from Social Mention, a leading social media monitoring service, companies that have used social media to interact with their customers have seen a dramatic improvement in their online reputation and image. The study also found that social media is helping companies reach Millennial consumers, those born between the years 1981-1994.
“Every day, we see countless companies struggle to connect with consumers. Many are trying to achieve one-on-one relationships with users, but social media is about communities. The social web is actually a much more powerful way to reach customers,” said Eric Mazur, co-founder and CEO of Social Mention. “Companies have a new way to connect with their customers and get in front of their friends and colleagues online in a more open and easy way.”
The Social Mention survey was conducted via Internet-based Qualtrics panel survey in March 2014, with over 3,000 respondents in the United States. Respondents were asked questions about how they used social media, whether they used social media in their daily lives and what brand they believed to be best at using social media to reach consumers. be359ba680
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